Reporting & research on Shopify and ecommerce
Shopify's two first-party free themes, audited side by side on their official demos: three mobile Lighthouse runs each. Horizon has the cleaner engine — and double the LCP.
We ran 45 Lighthouse audits across the live demo stores of 15 popular Shopify themes — mobile profile, simulated throttling, three runs each. Only one demo met Google's threshold for a good LCP, and the gap between first and last place is more than eightfold.
A synthesis of the largest published abandonment datasets, mapped against the checkout flows of 40 live Shopify stores.
We audited 200 live Shopify stores to see whether paid themes actually correlate with better speed, structure and merchandising features.
Every two-letter country code Shopify accepts across Markets, shipping zones, checkout and Liquid — the full ISO 3166-1 alpha-2 list in one sortable table, with notes on where each code is used.
Registration, platform, catalog, payments, first sale. A sourced walkthrough with real costs at every step.
Speed, structure, merchandising and the traps that only show up after you paid. What to verify before committing.