Reporting & research on Shopify and ecommerce
Original studies built on real store data, benchmarks and published reports.
Shopify's two first-party free themes, audited side by side on their official demos: three mobile Lighthouse runs each. Horizon has the cleaner engine — and double the LCP.
We ran 45 Lighthouse audits across the live demo stores of 15 popular Shopify themes — mobile profile, simulated throttling, three runs each. Only one demo met Google's threshold for a good LCP, and the gap between first and last place is more than eightfold.
A synthesis of the largest published abandonment datasets, mapped against the checkout flows of 40 live Shopify stores.
We audited 200 live Shopify stores to see whether paid themes actually correlate with better speed, structure and merchandising features.
Every theme in the official Theme Store, priced, categorized and tracked over time. The first edition of a recurring index.