Conversion study

70% of Carts Die Before Checkout. We Mapped Where, Step by Step.

A synthesis of the largest published abandonment datasets, mapped against the checkout flows of 40 live Shopify stores.

By Storefront Daily Research Desk · July 12, 2026 · 2 min read

[DEMO-КОНТЕНТ] Макет для дизайна, реальное исследование будет написано перед публикацией.

Placeholder body. The production article will synthesize Baymard Institute abandonment data with our own audit of 40 live Shopify checkout flows.

Cite this report: Storefront Daily Research Desk (2026). “70% of Carts Die Before Checkout. We Mapped Where, Step by Step..” Storefront Daily. https://storefrontdaily.com/research/checkout-friction-study-2026/